GOOGL · DCA

Alphabet (GOOGL) DCA Calculator

What a fixed monthly buy of Alphabet actually did — computed from real daily closes (Aug 2004 → Jul 2026), not projections. Run your own amount and schedule below.

$100/month for 10 years
$12,100
total invested
worth today
$51,442
as of Jul 2026
total return
+325%
before fees & taxes
data history
Aug 2004 →
daily closes
· Interactive · stocks DCA · GOOGL
Weekly
Loading GOOGL data…
Contribution per buy$100
Frequency
Start date
End date

What $100 a month actually built

The last 10 years of a $100 monthly plan in GOOGL, month by month: the flat line is cash paid in ($12,100 total), the accent line is what the position was worth along the way — ending at $51,442. Every point is computed from that day's real close.

$20k$40k201620182020202220242026$51k$12kvalueinvested

Timing luck, quantified

Same plan, different start month. Each bar below is one possible 5-year monthly DCA window in GOOGL's history, sorted from worst to best — the honest spread between unlucky and lucky timing, and the case for starting on a schedule instead of waiting:

0%median +61%+1%+172%

204 possible 5-year start months — 100% ended positive.

Best 5-year window
+172%
May 2021May 2026
Worst 5-year window
+1%
Jul 2005Jul 2010

Why dollar-cost average into Alphabet?

Alphabet is the calmest of the mega-cap growth names we track — which makes it a useful control case. Since the 2004 IPO its worst episodes (−65% in 2008, −44% in 2022) were shallower and shorter than peers', so the gap between its best and worst 5-year windows above is narrower too. Less drama means DCA's edge over a lump sum shrinks; the schedule's value here is mostly behavioral: it keeps the buying automatic through ad-cycle scares.

The forward-looking caveat is concentration of a different kind: most of the cash still comes from search advertising, and the market re-prices that moat — in both directions — every time AI headlines shift. A narrower historical spread is a description of the past, not a ceiling on future surprises.

FAQ

Is DCA into Alphabet worth it?

History, not opinion: $100 every month into GOOGL for the last 10 years (121 buys, $12,100 invested) would be worth $51,442 today — +325% before fees and taxes. Past performance doesn't predict the future, but that's what the plan actually produced.

What if I had started at the worst possible time?

The worst 5-year monthly-DCA start in GOOGL's history began Jul 2005 and finished at +1%. The best (May 2021) finished at +172%. DCA doesn't delete timing luck — it narrows it and removes the decision.

How is this different from buying GOOGL once?

A lump sum bets everything on one entry price. Monthly DCA spreads your cost across GOOGL's ups and downs — you buy more units when it's cheap, fewer when it's expensive. Compare both directly in our lump sum vs DCA calculator.

Where does the data come from?

Real GOOGL daily closing prices from Aug 2004 to Jul 2026 (21.9 years), refreshed weekly and validated for gaps, zeros and staleness — see the data & methodology page. Fees, spreads and taxes are not modelled.

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